Consultant, teacher, writer and speaker.
For more than a decade creating and building Brands with Soul,
that add strategic results to the generation of shared value.
BRANDS WITH SOUL
Founder of Essence Branding, construction consulting
and strategy of brands that manifest the essence
and uniqueness of each business, with international certification by B Lab.
Operating in more than 20 Brazilian states, in addition to participating in international projects in the United States, Canada, Germany, Mexico, Colombia, Bolivia and China, she has already contributed to building more than 250 brands and trained thousands of people, adding customers and partners such as Unilever, Dow Chemical, Bridgestone and CASE New Holland.
LEADERSHIP
AND REPRESENTATIVITY
Acts as Chairwoman of the National Confederation of Young Entrepreneurs,
after completing her tenure as the first female President of the entity, in 2021-2022.
Through associations, she represented Brazil at the G20 Young Entrepreneurs Alliance
and the Federación Iberoamericana de Jóvenes Empresários.
She was selected among thousands of young leaders from different countries to participate of the 2023 edition of YLAI / Young Leaders of the Americas Initiative,
a program promoted by the US government to train entrepreneurs who wish to contribute to the social and economic development of their ecosystems.
Participates in relevant Councils and decision-making tables in Brazil, such as the National Council for Women Entrepreneurs and Culture, the Ethics Committee of the Conscious Capitalism Institute in Brazil and the Junior Achievement Bahia Council.
Quem é você pro mundo? | Maria Brasil | TEDxCentroUniversitárioFAGWomen
SHARING THOUGHTS
TEDx Speaker and speaker with international operations, she teaches postgraduate classes, courses and workshops in the areas of Communications, Entrepreneurship, Female Leadership and Branding, in addition to teaching at educational institutions, such as ESPM São Paulo and Federal University of Bahia.
AT THE AGE OF 25, SHE PUBLISHED HER FIRST BOOK, "O DISCURSO DO RÉU".
The book invites the reader to a trip to a court where some of the most exponent thinkers of humanity, classic and contemporary, meet to judge what presents itself as a new approach to the business world: Conscious Capitalism.
In this fictional scenario with a lot of good humor, real arguments and theoretical contents are mixed with the plot that approaches the trajectory of capitalism and analyzes its new practices, under the eyes of communication and the market.
Only in “The Defendant's Speech” is it possible to witness Karl Marx doing a semiotic analysis, John Nash discussing the future of Wikipedia and Plato circumventing all of this to give the final card. This book transforms the current debate about the future of companies into a relaxed read full of good insights.
Launched in 2017 by Editora Voo, “O Discurso do Réu” is available on several platforms and bookstores across Brazil.
📍 Physical stores spread across Brazil
📍Buy online at Editora Voo website
📍Kindle na Amazon Kindle
📍Audiobook no Apple Books and Kobo Books
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